Expanding into the Indonesian market can unlock vast opportunities for global manufacturers—but regulatory compliance is non-negotiable. One of the most crucial requirements is obtaining SNI (Standar Nasional Indonesia) certification, and that begins with having the right legal representation in Indonesia.
At Biruni Consulting, we provide a seamless, strategic solution to help you fulfill regulatory obligations by establishing a legal presence and managing your SNI certification from start to finish.
What Is SNI Certification and Why Does It Matter?
SNI is the mandatory national standard regulated by the Indonesian government, enforced for various product categories including electronics, building materials, automotive components, household appliances, and more. Products without SNI certification risk rejection at customs, penalties, or market withdrawal.
To obtain SNI certification, foreign manufacturers must appoint an Indonesian entity as an Official Representative (OR). This local representative acts as the product owner for certification purposes and liaises with relevant authorities.
How Biruni Consulting Supports Your Market Entry
Biruni Consulting offers two robust service models to ensure full regulatory alignment:
1. Appointed Official Representative for SNI
We can serve as your official representative in Indonesia—responsible for:
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Submitting your application to the Ministry of Industry
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Coordinating with SNI certification bodies (LSPro), KAN, and related authorities
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Overseeing sample testing, factory audits, and surveillance
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Managing post-market responsibilities such as labeling, complaints, and renewal
This approach allows your company to stay focused on business while we manage the certification lifecycle in full compliance with Indonesian law.
2. Establishment of a Local Legal Entity or Company
Prefer to retain full internal control? We can help establish a dedicated Indonesian entity that functions exclusively to handle SNI certifications on your behalf. This option provides:
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Enhanced confidentiality of your business and technical information
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Reduced long-term costs versus working with multiple third-party representatives
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Full control under your strategic guidance, with Biruni managing day-to-day compliance
We handle all legal paperwork, business licensing, tax registration, and even office or warehouse setup if required.
Additional Support from Biruni Consulting
To simplify your entire compliance journey, we offer:
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Technical Documentation Review & Translation
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Product Testing Coordination with Accredited Labs
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Liaison with LSPro and KAN Auditors
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Assistance with Certification Renewals
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Ongoing Monitoring of Regulatory Changes
Why Choose Biruni Consulting?
With over a decade of experience in product certification, regulatory affairs, and legal establishment, we are a trusted partner to dozens of global brands entering Indonesia.
✅ Experienced in SNI, ISO, BPOM, SDPPI, and CDAKB certification
✅ Strong network with Indonesian government agencies and certification bodies
✅ Local expertise, global standards
Conclusion
Whether you’re entering Indonesia for the first time or expanding your product lines, Biruni Consulting is your gateway to compliance and market access. With our expert team managing your legal representation and certification journey, you can focus on what matters—growing your business.
Ready to Get Started?
Contact our team today to discuss your SNI certification strategy or representative office setup.
