Entering the Indonesian market requires more than just product compliance—it demands a clear understanding of regulatory frameworks, including the appointment of official representatives and the establishment of legal entities. For international companies seeking SNI (Standar Nasional Indonesia) certification, Biruni Consulting offers end-to-end support to ensure smooth regulatory navigation.
Why Official Representation Matters in SNI Certification
SNI certification is mandatory for various products sold in Indonesia, from consumer electronics to building materials. However, foreign manufacturers cannot directly apply for SNI certification. The Indonesian government requires a local Indonesian entity—known as an Official Representative (OR)—to represent the manufacturer during the certification process. This OR is responsible for:
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Acting as the liaison with Indonesian government bodies (BSN, KAN, Ministry of Industry)
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Ensuring post-market surveillance and regulatory compliance
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Handling technical documentation and product registration
Biruni Consulting can serve directly as your appointed OR or help establish a special purpose company under your control that functions solely to manage certification, thereby safeguarding sensitive information and minimizing costs.
Representative Office Setup for Long-Term Market Presence
In some cases, establishing a Representative Office (RO) is preferred for broader business functions such as market research, liaison activities, or future expansion plans. Biruni Consulting provides a full-service solution to:
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Register a foreign RO in Indonesia with BKPM (Indonesia Investment Coordinating Board)
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Handle all legal documentation and business licenses
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Guide your organization through tax and regulatory compliance specific to ROs
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Maintain coordination with local certification bodies and stakeholders
Custom-Tailored Strategies for SNI Certification Compliance
Biruni Consulting understands that every product and every manufacturer has unique requirements. Our team offers customized pathways that may include:
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Acting as your sole OR or assisting in establishing a proxy company to function as your OR
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Managing warehouse or logistics requirements (for product samples or local storage)
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Coordinating with SNI-appointed laboratories and inspection bodies
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Providing translation, notarization, and submission of required technical files
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Handling disputes, retesting, and renewal of certifications as needed
Risk Management and Confidentiality Protection
Biruni Consulting’s model offers a key advantage—information security and cost control. By consolidating all SNI-related matters under a single, trustworthy partner, you minimize the risk of data leaks, regulatory miscommunication, and excessive third-party fees. Where necessary, we can set up and manage a company under your operational control, fully compliant with local laws and optimized for certification purposes only.
Navigating SNI certification doesn’t have to be complicated. With Biruni Consulting as your strategic partner, you gain access to a full suite of legal, regulatory, and technical services designed to streamline your market entry and safeguard your compliance. Whether you’re looking to set up a representative office or appoint an official entity to manage your certification journey, we are here to make the process seamless, secure, and efficient.
Ready to enter the Indonesian market with confidence? Contact Biruni Consulting today and let us guide your business through Indonesia’s certification landscape.
