Obtaining SNI (Standar Nasional Indonesia) certification is a crucial step for companies that want to sell products in the Indonesian market. This certification ensures that a product complies with national safety, quality, and performance standards. However, the process can be time-consuming and complex — especially for foreign manufacturers unfamiliar with Indonesia’s regulations.
That’s where authorized representation comes in. By partnering with an experienced local representative, businesses can navigate the SNI process more efficiently and confidently.
What Is Authorized Representation in SNI Certification?
Authorized representation refers to the appointment of a local entity or consultant who acts as the official liaison between the manufacturer and the Indonesian certification authorities, such as BSN (Badan Standardisasi Nasional) and LSPro (Product Certification Institute).
For foreign companies without a legal presence in Indonesia, this representative is essential they handle the certification process on behalf of the manufacturer, ensuring all requirements are met according to local regulations.
Key Ways Authorized Representatives Simplify the Process
1. Managing Documentation and Submission
The SNI application requires a range of documents, including test reports, technical specifications, and product samples. An authorized representative ensures that all documents are complete, accurate, and submitted correctly minimizing the risk of rejection or delay.
2. Coordinating Product Testing
Authorized representatives assist with the coordination of product testing in accredited Indonesian laboratories. They manage sample submissions, testing schedules, and communication with the lab, ensuring the process runs smoothly.
3. Communicating with Certification Bodies
Local representatives maintain direct contact with Indonesian authorities, bridging language and regulatory gaps. This ensures faster responses and a clearer understanding of technical requirements.
4. Handling Legal Responsibilities
Authorized representatives carry the legal accountability for the certified products within Indonesia. They ensure compliance even after certification is issued — safeguarding the manufacturer from regulatory issues.
5. Supporting Certificate Maintenance
SNI certificates must be renewed periodically. Representatives monitor validity periods, manage renewals, and assist with post-certification surveillance, ensuring products remain compliant over time.
Why Businesses Benefit from Authorized Representation
- Saves time and resources professionals handle the process end-to-end.
- Ensures accuracy in compliance and document preparation.
- Reduces risks of rejection or non-compliance.
- Provides local legal standing for foreign manufacturers.
- Simplifies communication with Indonesian authorities and laboratories.
Conclusion: Work with Biruni Consulting for Seamless SNI Certification
The SNI certification process doesn’t have to be complicated. With authorized representation, businesses can avoid unnecessary delays and ensure full compliance with Indonesian standards.
Biruni Consulting offers professional and reliable SNI representative services for both local and international companies. Our team handles everything from document preparation and testing coordination to certification submission and renewal.
With extensive experience and a strong network in Indonesia’s regulatory environment, Biruni Consulting ensures that every step of your SNI process is managed efficiently, transparently, and successfully.
🌐 Partner with Biruni Consulting today your trusted bridge to SNI compliance and market success in Indonesia.