For international companies aiming to penetrate the Indonesian market, compliance with Standar Nasional Indonesia (SNI) is a critical step—one that begins with establishing a legal local presence. Biruni Consulting offers comprehensive assistance in forming the necessary legal structures and fulfilling representation requirements to ensure smooth, compliant market entry.
The Importance of Local Presence for SNI Compliance
Indonesia mandates that only an Indonesian legal entity can apply for and hold an SNI certificate on behalf of a foreign manufacturer. This ensures accountability for:
-
Regulatory compliance
-
Product quality and labeling
-
Post-market responsibilities, including complaint handling and recalls
Without a local representative or legal entity, foreign manufacturers cannot access the Indonesian market for regulated products. That’s where Biruni Consulting becomes your trusted partner.
Our Strategic Approach to Representation and Entity Setup
At Biruni Consulting, we provide two effective strategies to fulfill Indonesia’s representation requirements for SNI certification:
1. Acting as Your Official Representative (OR)
We can serve as your registered Official Representative, authorized to:
-
Apply for and manage SNI certification with relevant authorities
-
Coordinate with LSPro (SNI Certification Bodies) and KAN
-
Handle product testing, audits, and compliance follow-ups
-
Maintain certification and facilitate renewals or surveillance activities
This model allows for fast-track entry without the need to immediately set up a local company.
2. Assisting in the Formation of a Local Entity (PT or Company)
For companies seeking long-term presence or greater control, we can assist in:
-
Registering an Indonesian company under your strategic ownership
-
Structuring it to act solely as your SNI certificate holder
-
Providing optional warehouse registration if required by the product scope
-
Managing tax and legal compliance for the new entity
This approach offers full control, data confidentiality, and long-term operational efficiency.
Complete Regulatory and Technical Assistance
Biruni Consulting goes beyond just legal setup—we support your entire certification journey:
-
Review of Product Documents & Test Reports
-
Translation and Legalization of Required Documents
-
Coordination with Indonesian Testing Laboratories
-
Support During Factory Inspections
-
Post-Certification Surveillance and Reporting
Why Work With Biruni Consulting?
-
✅ Deep Experience with SNI, ISO, BPOM, SDPPI, and CDAKB certification
-
✅ Full-Service Solutions for product compliance and business licensing
-
✅ Transparent Process, Competitive Pricing, End-to-End Accountability
Establishing a local presence is not just a regulatory requirement—it’s your passport to business growth in Indonesia. With Biruni Consulting, you gain a partner that understands the regulatory landscape, speaks the language, and has the legal and technical expertise to help you navigate it with confidence.
Get in Touch
Let us help you build your bridge to the Indonesian market—compliantly and strategically.
