For foreign manufacturers aiming to tap into the Indonesian market, compliance with national regulations is not just a formality—it’s a fundamental requirement. Chief among these is the SNI (Standar Nasional Indonesia) certification, which ensures that products meet the country’s safety, quality, and environmental standards.
To comply with SNI requirements, international businesses must appoint an Indonesian entity to serve as their official representative. At Biruni Consulting, we provide comprehensive representation and entity setup services to streamline your certification journey and market entry.
The SNI Challenge for Foreign Manufacturers
Under Indonesian law, SNI certificates must be held by a local legal entity—either a local partner, distributor, or a designated representative. This entity becomes legally responsible for:
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Submitting certification applications
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Managing product testing and audits
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Coordinating with certification bodies (LSPro) and accreditation agencies (KAN)
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Maintaining post-market compliance, including complaint handling and labeling
For many companies, this legal and operational obligation can be overwhelming—especially without a reliable local partner. That’s where Biruni Consulting adds real value.
Biruni’s Dual-Service Model: Flexible, Secure, and Strategic
To support global clients, Biruni Consulting offers two adaptable models:
✅ 1. Official SNI Representation Service
Biruni can act directly as your Official Representative (OR), serving as the registered certificate holder for SNI certification purposes. This turnkey solution is ideal if you:
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Need fast, risk-free market entry
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Want to minimize setup time and cost
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Prefer a hands-off approach to certification logistics
Our team manages your application, liaises with authorities, coordinates audits, and handles renewals—while keeping you informed at every step.
✅ 2. Entity Setup for In-House Representation
For long-term operations or higher control, we assist in establishing your own Indonesian legal entity—a local company (PT) or special-purpose entity that will hold your SNI certificates.
This option provides:
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Full ownership and strategic control
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Reduced risk of intellectual property exposure
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Direct access to certification processes and post-market responsibilities
We provide end-to-end setup, including business licensing, tax registration, address provisioning, and optional warehouse setup (if required by product regulations).
Beyond Representation: Total SNI Certification Support
Biruni Consulting ensures a complete and efficient certification process by also offering:
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📄 Document preparation and translation
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🧪 Testing coordination with accredited labs
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📋 Audit preparation and regulatory briefings
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🔁 Renewal and surveillance management
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🏷️ Labeling and packaging compliance advisory
Why Work With Biruni Consulting?
With over a decade of experience in Indonesia’s regulatory and certification landscape, we’ve supported clients across a wide range of industries—from electronics and automotive to construction materials and household products.
Here’s why companies choose Biruni:
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✅ Expertise in SNI, ISO, BPOM, and SDPPI compliance
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✅ Bilingual regulatory experts and auditors
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✅ Confidential, legally sound entity management
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✅ Established network with key Indonesian authorities
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✅ End-to-end service from planning to post-market compliance
Conclusion
Complying with Indonesian standards doesn’t have to be complicated. With Biruni Consulting, you gain more than just a local representative—you gain a strategic compliance partner. Whether you’re looking to enter the market quickly or establish a long-term business presence, we provide the legal structure, technical support, and regulatory insight you need to succeed.
