The Importance of Using a Consultant for Brand Creation
A brand or trademark represents the identity of a business, product, or service. A strong and unique trademark is essential to differentiate your business from competitors and to build consumer trust.
In Indonesia, trademark registration is regulated under Law Number 20 of 2016 concerning Trademarks and Geographical Indications, and the process is handled by the Directorate General of Intellectual Property (DJKI).
Because the registration process involves legal requirements, classification systems, and administrative procedures, many businesses choose to work with a brand creation consultant to ensure the process runs smoothly.
Role of a Trademark Consultant
A trademark consultant helps businesses create and register a brand that meets legal requirements and has a high chance of approval.
Key roles of a consultant include:
- Advising on unique and legally compliant brand names
- Conducting trademark searches to avoid conflicts
- Determining the correct trademark class based on the Nice Classification
- Providing strategies for long-term brand protection
This professional guidance significantly reduces the risk of rejection.
Trademark Registration Process with Consultant Assistance
The trademark registration process in Indonesia follows several official stages.
1. Brand Consultation and Analysis
Consultants analyze the proposed trademark by evaluating:
a. Brand uniqueness
b. Similarity with existing trademarks
c. Suitability with business activities
d. Potential legal risks
This step ensures the brand is strong and registrable.
2. Trademark Search
Consultants conduct a trademark search through the DJKI database to confirm that the brand is available.
Benefits include:
- Avoiding legal disputes
- Reducing rejection risk
- Ensuring distinctiveness
3. Filing the Trademark Application
After verification, the consultant prepares and submits the application with required documents such as:
- Applicant information
- Trademark logo or label
- Trademark class
- Ownership statement
- Payment proof
4. Examination by DJKI
The application then undergoes several stages:
- Formality examination
- Publication in the Official Trademark Gazette
- Substantive examination
If the trademark passes all stages, it will be approved.
5. Trademark Certificate Issuance
Once approved, DJKI issues a Trademark Certificate.
Trademark rights are valid for 10 years from the filing date and can be renewed.
Owners receive exclusive rights to:
- Use the trademark in commerce
- License it to others
- Take legal action against infringement
Contact Biruni Consulting
Creating and registering a trademark requires legal knowledge, strategic planning, and accurate documentation. Mistakes in the process can lead to rejection or delays.
Biruni Consulting provides professional consultation and services to help businesses create and register trademarks in accordance with Indonesian regulations.
Our services include trademark consultation, trademark search, application submission, and full assistance throughout the registration process.
Contact Biruni Consulting today for professional trademark consultation and brand creation services for your business.
