When foreign brands or importers want to distribute their products in Indonesia, obtaining the Indonesian National Standard (SNI) certification is often mandatory. To streamline the process, many companies appoint Authorized Representatives within Indonesia. These representatives act as the official liaison between the brand owner and government authorities responsible for product compliance.
Effective communication with regulators is a crucial part of ensuring smooth SNI certification. Here’s how Authorized Representatives support the process:
1. Managing Legal Correspondence
Authorized Representatives are responsible for ensuring:
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Government notices are received and responded to on time
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All official letters, applications, and approvals are properly handled
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Communication channels remain active and aligned with regulatory expectations
Their role ensures that no administrative requirement is overlooked.
2. Submitting Documentation to Certification Bodies (LSPro)
They coordinate the submission of essential documents such as:
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Technical files and product specifications
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Company and brand authorization documents
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Compliance testing reports or existing certifications
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Labeling and usage instructions in the Indonesian language
Clear and accurate document submission prevents review delays.
3. Coordinating with Testing Laboratories
Representatives help ensure:
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Laboratory selections meet accreditation requirements
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Sample shipments and preparations follow the correct procedure
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Test progress is monitored and reported to stakeholders
Strong coordination keeps the certification timeline on track.
4. Supporting Regulatory Audits
If a factory audit is required, they:
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Arrange audit schedules with international manufacturers
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Assist in preparing quality management documentation
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Facilitate communication during the audit on behalf of the brand
Their presence helps avoid misinterpretations and ensures smooth interactions.
5. Monitoring Post-Certification Compliance
Even after certification is issued, representatives continue to:
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Track surveillance or renewal obligations
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Manage regulatory updates and product compliance changes
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Serve as a responsible point of contact during product distribution
This ensures the product remains legally compliant throughout its market presence.
Conclusion
Authorized Representatives are vital in bridging communication between foreign manufacturers and Indonesian regulators. By handling submissions, coordinating audits and testing, and ensuring ongoing compliance, they streamline the entire SNI certification process and minimize the risk of regulatory setbacks.
Partner with Biruni Consulting Your Trusted SNI Representative
Biruni Consulting offers complete SNI Certification support:
✨ Official Authorized Representation in Indonesia
✨ Full coordination with LSPro, laboratories, and auditors
✨ Regulatory consultation for imported products
✨ Compliance monitoring throughout the product lifecycle
We ensure your SNI process is efficient, compliant, and worry-free.
📩 Contact Biruni Consulting today for FREE consultation!
Biruni Consulting Your Gateway to the Indonesian Market