Indonesia is one of the largest consumer markets in Southeast Asia, making it an attractive destination for international businesses. However, to legally sell products in the country, foreign producers must secure SNI (Indonesian National Standard) certification, which verifies compliance with national safety, quality, and regulatory requirements.
For foreign companies, navigating this certification process independently is nearly impossible. That’s why appointing SNI representatives is not just helpful it’s a must.
1. Meeting Legal Requirements
Indonesian regulations require foreign producers to appoint a local representative as the official liaison with certification authorities. Without this representative, foreign companies cannot initiate or complete the SNI certification process.
2. Bridging the Distance
Time zones, language barriers, and differing regulatory systems can create significant challenges for foreign businesses. Representatives act as a bridge, ensuring smooth communication between producers abroad and Indonesian certification bodies.
3. Handling Documentation and Compliance
SNI certification requires extensive documentation, including technical files and test reports. Representatives ensure that these documents are accurate, complete, and aligned with Indonesian standards, preventing costly mistakes and delays.
4. Coordinating Product Testing
Products often need to be tested in accredited Indonesian laboratories. Representatives handle the logistics, coordinate with testing facilities, and make sure results are properly submitted to certification bodies.
5. Ensuring Long-Term Market Access
Securing certification is only the first step maintaining compliance is equally important. Representatives provide ongoing support, helping foreign producers renew certifications and stay aligned with evolving regulations.
Conclusion
For foreign producers, appointing an SNI representative is more than a regulatory requirement—it is the key to successful market entry and long-term growth in Indonesia. Representatives ensure compliance, streamline the process, and safeguard continued access to this fast-growing market.
If your company is preparing to enter Indonesia, let the experts guide your certification journey. Biruni Consulting is ready to be your trusted SNI representative, offering professional support from application to approval and beyond.
👉 Contact Biruni Consulting today and secure your place in Indonesia’s market with confidence.