Indonesia offers enormous opportunities for international manufacturers across sectors—from electronics and automotive components to household goods and construction materials. However, entering this market comes with a critical regulatory requirement: SNI (Standar Nasional Indonesia) certification.
For many companies, the challenge isn’t the product—it’s the process. And more specifically, who is allowed to apply for SNI certification.
That’s where Biruni Consulting steps in.
We make it easy for foreign manufacturers to fulfill Indonesia’s representation requirements and obtain SNI certification smoothly, legally, and with full confidence.
What Is SNI Certification and Why Does It Require Local Representation?
SNI is the official Indonesian product standard, and it is mandatory for a wide range of regulated products. Certification is issued through designated product certification bodies (LSPro) and is required before a product can be imported, sold, or distributed in the Indonesian market.
Here’s the key point:
Only an Indonesian legal entity can apply for and hold an SNI certificate.
This means that a foreign manufacturer must appoint a local representative or establish its own company in Indonesia before starting the certification process.
The Problem: Distributors ≠ Reliable Representation
Many companies rely on importers or distributors to act as their SNI representative. While convenient, this approach introduces major risks:
-
Loss of control over certification and renewals
-
Difficulty transferring certificates if the business relationship ends
-
Exposure of sensitive technical documentation
-
Limited visibility into regulatory or compliance status
The Solution: Biruni Consulting as Your Trusted SNI Partner
Biruni Consulting offers a smarter and safer alternative:
We provide independent and professional representation services for foreign manufacturers pursuing SNI certification in Indonesia.
We can:
-
Serve as your Official Local Representative for the purposes of certification
-
Or, assist you in establishing a local legal entity (such as a PT company or shell entity) to function as your internal certificate holder
End-to-End Services We Provide
Whether you choose our representation model or legal setup support, we offer complete certification management:
-
📄 Translation and submission of technical documents
-
🧪 Coordination with accredited testing laboratories
-
📋 Scheduling and preparation for factory audits (if applicable)
-
🏷️ Review of product labeling and packaging for local compliance
-
🔁 Certificate renewal and post-market surveillance assistance
We handle the paperwork, the process, and the pressure—so you can focus on your product and your market.
Why Biruni?
-
Independent & Neutral: We’re not your distributor or commercial agent—our role is 100% regulatory
-
Secure & Confidential: Your product data and technical documents are protected under strict legal safeguards
-
Experienced & Connected: We’ve supported manufacturers from Asia, Europe, and the Americas across multiple industries
-
Strategic & Scalable: Start with Biruni as your OR, then scale into your own legal entity when you’re ready
Representation is not just a formality—it’s the foundation of your regulatory journey in Indonesia. With Biruni Consulting, you gain a professional partner that simplifies the process, safeguards your interests, and gets you to market faster.
Let us help you navigate the complexity—so you can unlock the potential.