Indonesia is Southeast Asia’s largest consumer market—and one of its most regulated. For international manufacturers looking to enter this high-potential market, obtaining SNI (Standar Nasional Indonesia) certification is not optional—it’s a legal requirement.
But navigating Indonesia’s complex regulatory landscape can be challenging without a trusted local partner. That’s why Biruni Consulting is here—to make your certification journey faster, safer, and smarter.
✅ Why SNI Certification Is Required
SNI certification ensures that products meet Indonesian safety, quality, and performance standards. It applies to a wide range of products, including:
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Electronics and electrical equipment
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Automotive components
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Household goods and furniture
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Toys and textiles
Only Indonesian legal entities are permitted to apply for and hold SNI certificates. This creates a major roadblock for foreign manufacturers without a local presence.
🔑 Smart Solution: Partnering with Biruni Consulting
Biruni Consulting offers a smarter, streamlined path to compliance by providing two key services:
1. Official Local Representation for SNI Certification
We serve as your Official Representative (OR) in Indonesia, allowing you to certify products without forming a company immediately.
Our team handles:
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Application submission and technical documentation
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Coordination with LSPro (certification body)
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Product testing, audit scheduling, and compliance monitoring
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Renewal, surveillance, and labeling compliance
This “plug-and-play” option is ideal for companies that want fast market access with minimal overhead.
2. Business Entity Setup for Long-Term Control
If you prefer full ownership and control, Biruni helps establish a dedicated Indonesian legal entity (e.g., a special-purpose PT or shell company) that acts as the SNI certificate holder under your brand’s management.
We manage all setup tasks, including:
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Legal registration and licensing
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Tax ID and virtual or physical office setup
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Warehouse registration
This approach provides enhanced data security, long-term operational flexibility, and regulatory independence.
⚙️ Full-Service Certification Support
Biruni Consulting also offers:
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Translation and notarization of technical documents
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Coordination with accredited testing laboratories
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Labeling and packaging compliance support
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Post-certification audit and surveillance handling
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Updates on changing SNI and sector-specific regulations
💼 Why Global Brands Trust Biruni
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🌍 Deep experience in cross-border compliance
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🛠️ Experts in SNI, ISO, BPOM, SDPPI, and CDAKB
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🔐 Confidential, secure, and scalable processes
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🤝 Long-term partnerships with certification bodies and regulators
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📈 Proven results across multiple industries and continents
Whether you’re entering Indonesia for the first time or expanding your product lines, Biruni helps you get certified the smart way—with minimal risk and maximum efficiency.
📩 Let’s Start Your Certification Journey
Ready to enter the Indonesian market? Let Biruni be your trusted local partner for fast, reliable SNI certification.