Indonesia’s fast-growing economy makes it a top destination for global manufacturers. But gaining access to this lucrative market requires navigating the country’s regulatory landscape—especially when it comes to mandatory SNI (Standar Nasional Indonesia) certification.
At the heart of this process is a critical requirement: local representation.
Foreign manufacturers cannot apply for or hold an SNI certificate directly. They must appoint a local Indonesian entity to represent them in the certification process. At Biruni Consulting, we bridge that gap.
As your local compliance partner, we offer both representation and full certification support—giving you a secure, transparent, and strategic pathway to enter the Indonesian market.
Why SNI Certification Requires Local Representation
The Indonesian government requires that all SNI applications be submitted by an Indonesian-registered legal entity. This representative is responsible not only for the application, but also for:
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Submitting and maintaining certification documents
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Coordinating product testing and factory audits
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Acting as the official contact for regulatory authorities
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Ensuring compliance with post-market surveillance and labeling rules
This makes choosing the right representative not just important—but essential.
Common Pitfalls When Using Distributors or Importers
Many manufacturers delegate representation to local distributors or importers. While convenient, this approach often leads to:
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Loss of control over your certificate
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Difficulty in switching partners or reclaiming certification rights
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Confidentiality risks related to technical documents and commercial data
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Conflicts of interest with sales or marketing strategies
The Biruni Advantage: Independent and Professional Representation
Biruni Consulting offers a smarter alternative.
We act as your independent and neutral representative, providing a clear separation between your compliance responsibilities and your commercial operations. This protects your:
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Brand integrity
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Certification ownership
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Technical documentation
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Regulatory control
With Biruni, your compliance is handled professionally, and your market access is protected.
Our SNI Representation & Certification Support Includes:
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📄 Document review, translation, and submission
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🧪 Testing coordination with accredited laboratories
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📋 Factory audit assistance (remote or on-site)
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🏷️ Local labeling and packaging compliance review
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🔁 Certification renewal and post-market monitoring
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🏛️ Full communication with LSPro and relevant authorities
We provide full visibility at every step—ensuring a seamless and structured process from start to finish.
Flexible Models to Suit Your Strategy
Biruni Consulting offers two strategic pathways:
1. Official SNI Representation Service
Use Biruni as your certified local representative for fast and secure certification.
2. Legal Entity Setup Support
Prefer to own the certification process internally? We’ll help you establish a dedicated Indonesian company (PT) to act as your certificate holder—while we manage the setup, licensing, and compliance.
Why Work with Biruni Consulting?
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🌍 Trusted by manufacturers across Asia, Europe, and North America
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🧾 Specialists in SNI, ISO, BPOM, and other Indonesian compliance schemes
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🔒 Legal confidentiality protections and clear scope of representation
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📈 Strategic guidance for both short-term certification and long-term operations
Whether you’re entering the market for the first time or expanding your presence, Biruni helps you stay compliant, confident, and in control.
SNI certification is the gateway to Indonesia. Choosing the right local partner is the key to unlocking that gate—safely, quickly, and without risk.
With Biruni Consulting, you gain more than just a representative. You gain a local compliance partner who puts your business goals first.