Expanding into the Indonesian market can be a high-reward move for global manufacturers—but only if you meet the country’s strict regulatory requirements. Chief among them is SNI (Standar Nasional Indonesia) certification, which is mandatory for a wide range of products.
The fastest way to achieve compliance? Appoint Biruni Consulting as your Official Representative. We handle every step of the certification process, allowing you to enter the market quickly, securely, and with full regulatory confidence.
🚧 The Regulatory Roadblock: Local Entity Requirement
Under Indonesian law, SNI certificates can only be issued to Indonesian legal entities. This means foreign companies must either:
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Appoint a local partner as the Official Representative (OR), or
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Establish their own company in Indonesia to act as the certificate holder
But setting up a company takes time, money, and resources—and trusting a local distributor as your OR may involve compliance risks and limited control over your brand and product IP.
✅ The Smart Alternative: Appoint Biruni as Your OR
Biruni Consulting provides a fast, transparent, and professional solution by acting as your Official SNI Representative in Indonesia.
As your appointed OR, we will:
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Apply for SNI certification on your behalf
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Manage coordination with LSPro (SNI Certification Body)
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Handle document translation, legalization, and technical submissions
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Coordinate product testing and factory audits
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Oversee post-market obligations including labeling, surveillance, and renewal
We serve as your trusted regulatory partner—without claiming ownership or interfering with your product or market strategy.
🔒 Benefits of Using Biruni as Your Official Representative
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Speed: Immediate access to the certification process
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Compliance: Full alignment with Indonesian regulations
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Control: You remain the actual manufacturer and IP owner
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Confidentiality: No third-party distributor involvement
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Expertise: Decade-long experience in SNI, ISO, BPOM, and SDPPI certifications
This is the safest and most efficient path to SNI certification—especially for brands entering the market for the first time.
🛠️ Optional Upgrade: Transition to Your Own Entity
If your long-term strategy involves setting up your own legal entity, Biruni can support the transition:
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Company registration and licensing
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PT structure setup and tax ID (NPWP)
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Warehouse registration
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Shifting SNI certificate ownership to your own Indonesian company
We help you start lean, and scale smart.
📌 Conclusion: Take the Shortcut with Confidence
SNI compliance doesn’t have to be slow or complex. By appointing Biruni Consulting as your official representative, you can get certified faster—with no legal guesswork, no distributor dependence, and no delays.
Let’s simplify your market entry—and help your products reach customers across Indonesia.