The Strategic Role of Representation in Certification

  In today’s globalized market, compliance with national and international standards is not only a legal requirement but also a competitive advantage. In Indonesia, one of the most important certifications is the SNI (Indonesian National Standard), which ensures that products meet safety, quality, and regulatory benchmarks. For many businesses—especially foreign…

The Growing Role of Representatives in SNI Approval

  As Indonesia continues to strengthen its regulatory framework, SNI (Indonesian National Standard) certification has become a vital requirement for businesses aiming to sell products in the country. This certification guarantees that products meet Indonesia’s safety, quality, and compliance standards. However, navigating the process can be challenging for both local…