Entering the Indonesian market can be highly rewarding—but only if you meet the country’s regulatory standards. For many products, this means securing SNI (Standar Nasional Indonesia) certification. But for foreign manufacturers, the path to compliance isn’t always straightforward.
At Biruni Consulting, we simplify the journey. From appointing a trusted local representative to establishing a legal Indonesian entity, we offer smart, secure, and efficient solutions that remove complexity from the SNI certification process.
Why SNI Certification Is Essential
SNI is Indonesia’s mandatory national standard, required for a wide range of products including:
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Electronics and household appliances
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Construction materials
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Automotive components
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Toys, textiles, and more
Without SNI certification, your products cannot legally enter the Indonesian market. However, only an Indonesian legal entity can apply for and hold the SNI certificate. This makes local representation a legal and strategic necessity.
Two Proven Pathways to SNI Compliance
Biruni Consulting provides two flexible models designed to match your business needs:
✅ 1. Official SNI Representation
Don’t want to set up a local company? No problem. Biruni can act as your Official Representative (OR)—the certificate holder responsible for the SNI application and post-market compliance.
With this model, we manage:
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Coordination with LSPro and KAN
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Testing and audit preparation
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Certification submission and renewal
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Local labeling and compliance monitoring
This is the fastest way to achieve compliance with minimal administrative burden.
✅ 2. Business Entity Setup for Full Control
Looking for more autonomy or long-term operational capacity? We can help you establish a dedicated Indonesian legal entity—a limited liability company (PT) or shell company—designed specifically to manage your certification needs.
Biruni handles all legal and regulatory aspects:
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Company registration with government agencies
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Business licensing and tax ID
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Optional warehouse setup for physical product inspections
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Structuring the entity to function as your own internal certificate holder
One Partner, Complete Compliance
Beyond representation and legal setup, Biruni Consulting offers end-to-end SNI certification support, including:
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📝 Document preparation & translation
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🧪 Lab testing coordination with accredited partners
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📑 Factory audit facilitation and support
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🔁 Surveillance and re-certification assistance
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🏷️ Packaging and labeling advisory in line with SNI requirements
Why Choose Biruni Consulting?
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🏆 Over a decade of experience in regulatory compliance and product certification
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🧾 Deep knowledge of SNI, ISO, BPOM, and SDPPI regulations
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🔐 Confidential, strategic, and legally compliant processes
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🤝 Strong connections with Indonesian government agencies and certification bodies
Whether you’re launching a single product or scaling across multiple categories, we adapt our solutions to fit your business goals.
Conclusion
SNI compliance doesn’t have to be complicated. With Biruni Consulting, you gain clarity, confidence, and control—plus a local partner who understands the full regulatory landscape. From legal representation to full entity setup, we make your journey into Indonesia fast, secure, and compliant.
Ready to Simplify Your SNI Certification?
Let’s build your market entry plan today.
