For foreign manufacturers, expanding into Indonesia means navigating complex regulatory frameworks—none more important than securing SNI (Standar Nasional Indonesia) certification. With multiple government bodies, legal requirements, and technical standards involved, the process can quickly become overwhelming.
That’s why global brands turn to Biruni Consulting. We offer end-to-end SNI certification services, so you can achieve total compliance through one trusted partner.
What Is SNI and Why Is It Required?
SNI is Indonesia’s mandatory national product standard. It applies to various sectors, including:
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Electronics and electrical appliances
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Automotive parts and safety equipment
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Furniture, textiles, toys, and more
To apply for SNI, foreign companies must have an Indonesian legal entity or representative. Without this, your product cannot be legally certified or sold in Indonesia.
Biruni’s One-Stop SNI Certification Services
At Biruni Consulting, we simplify the process by integrating all key stages under one service umbrella—from representation to certification and post-market surveillance.
Here’s what you get when you partner with us:
1. Official Representation or Entity Setup
Choose from two models based on your business needs:
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Official Representative (OR): Biruni acts as your local certificate holder
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Legal Entity Setup: We establish a dedicated Indonesian company (PT) for you to hold the SNI certificate under your own brand’s control
We’ll guide you through registration, licensing, and tax compliance to ensure your business is market-ready and legally sound.
2. Certification Management and Coordination
We handle all technical and procedural steps, including:
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Document translation and technical file preparation
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Application submission to LSPro
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Product testing with accredited laboratories
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Factory audit scheduling and on-site support
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Communication with Indonesian ministries and regulatory bodies
3. Labeling, Surveillance & Renewal Support
Once your certificate is issued, Biruni stays by your side:
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Advising on correct product labeling (in Bahasa Indonesia)
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Monitoring regulatory updates
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Managing certificate renewals and post-market audits
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Assisting with any corrective actions or re-certifications
Industries We Serve
Biruni supports clients in a wide range of sectors, including:
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Consumer electronics
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Automotive parts and accessories
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Industrial equipment
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Building and construction materials
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Toys, kitchenware, furniture, and household products
Whether you’re launching one product or a full category portfolio, we tailor our approach to your compliance strategy.
🤝 Why Work with Biruni Consulting?
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🧠 Expertise across SNI, ISO, BPOM, SDPPI, and more
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🔐 Strict confidentiality and document protection
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📈 Track record of successful certifications across industries
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🏛️ Established relationships with LSPro, and key regulators
When you work with Biruni, you don’t need multiple vendors or risky shortcuts. We are your one partner for total compliance.
SNI certification doesn’t need to be complicated—just well managed. With Biruni Consulting, you gain a strategic compliance partner who handles every aspect of the process, from licensing to labeling. No delays, no hidden costs, no risk to your brand integrity.