Entering the Indonesian market requires more than just a quality product—it requires strategic legal representation. For foreign manufacturers, one of the key regulatory hurdles is the SNI (Standar Nasional Indonesia) certification, which mandates the appointment of a local legal representative to act on behalf of the brand during the certification process.
This is where Biruni Consulting steps in—not just as a service provider, but as your reliable gateway to Indonesian compliance.
The Role of Legal Representation in SNI Certification
Indonesia’s regulatory framework requires that SNI certificates be issued only to Indonesian legal entities. These entities must act as the official certificate holder and take responsibility for:
-
Submitting and maintaining SNI applications
-
Coordinating with LSPro (certification bodies) and KAN (National Accreditation Committee)
-
Managing product testing and factory audits
-
Ensuring post-certification compliance and product monitoring
Without this legal representation, international companies are not permitted to distribute regulated products in the Indonesian market.
Biruni Consulting: Your SNI Certification Partner
Biruni Consulting offers a structured approach for foreign companies looking to certify their products under SNI while ensuring full legal compliance and operational convenience. We provide two main service options:
✅ 1. Acting as Your Official SNI Representative
We can serve as your Official Representative (OR) in Indonesia, acting as the certificate holder and regulatory liaison. This is ideal for companies that:
-
Want to avoid the complexities of local entity registration
-
Prefer to focus on market entry without establishing full operations
-
Need a trusted, experienced partner to manage technical and legal matters
Through this service, Biruni Consulting takes care of all communication with local authorities and certification bodies, ensuring full regulatory alignment from application to post-market monitoring.
✅ 2. Helping You Set Up a Dedicated Indonesian Entity
For manufacturers aiming for a deeper market presence, Biruni can help establish a dedicated Indonesian legal entity (often a special-purpose company) to act as the SNI certificate holder. This allows:
-
Full internal control of the certification process
-
Enhanced protection of confidential technical documents
-
Long-term flexibility and scalability for broader compliance activities
Our team handles all aspects of business registration, tax ID setup, and licensing—while also offering optional assistance in warehouse rental, document localization, and product labeling requirements.
Full-Spectrum Certification Support
In addition to legal representation, Biruni Consulting provides:
-
Technical document review and translation
-
Coordination with accredited testing laboratories
-
Audit preparation and compliance support
-
Labeling advice and Indonesian language compliance
-
Surveillance management and certification renewals
Why Foreign Manufacturers Choose Biruni Consulting
-
🌐 International Expertise with Local Execution
-
🧾 Proven Track Record Across Diverse Product Sectors
-
🔐 Strict Confidentiality and Information Security
-
📊 Transparent Workflow and Timelines
-
🤝 Government Relations with BSN, KAN, and LSPro Bodies
We don’t just help you get certified—we help you build a lasting, compliant presence in one of Southeast Asia’s most dynamic markets.
Ready to Certify Your Products in Indonesia?
Whether you’re looking for a trusted representative or seeking to build your own certified Indonesian entity, Biruni Consulting is your strategic partner for SNI compliance.
