Breaking into the Indonesian market is a major step forward for global brands—but staying compliant with local regulations is key to long-term success. With mandatory SNI (Standar Nasional Indonesia) certification required for many product categories, international companies need more than just good products—they need a trusted local partner.
That’s where Biruni Consulting comes in. We specialize in helping foreign manufacturers “go local” by providing official representation and legal entity setup—without compromising your global brand’s independence, confidentiality, or strategy.
Why SNI Certification Matters
SNI is Indonesia’s national product standard, enforced for categories like:
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Consumer electronics
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Toys and children’s products
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Automotive components
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Household goods
To obtain SNI certification, foreign brands must appoint an Indonesian legal entity to act as the official certificate holder. This entity becomes responsible for liaising with local certification bodies, submitting documents, coordinating audits, and ensuring compliance after the product is on the market.
Biruni’s Value: Local Insight, Global Alignment
At Biruni Consulting, we empower global companies to meet Indonesian regulatory requirements without giving up control of their product, brand, or intellectual property. We offer two flexible service paths:
✅ 1. Official Representation for SNI Certification
We act as your authorized local representative, officially holding the SNI certificate and managing all regulatory communication and documentation.
Benefits include:
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Fast, reliable access to the Indonesian market
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No need to establish your own company immediately
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Full transparency and control over every step of the process
✅ 2. Establishing a Dedicated Local Entity
Prefer to operate under your own legal entity? We help you set up a dedicated Indonesian company (PT or representative office) to hold the SNI certificate under your ownership and strategy.
You’ll gain:
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Full legal control
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Better protection of sensitive documents
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A future-ready platform for long-term growth in Indonesia
Our End-to-End Support Includes:
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Document translation & technical file preparation
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Coordination with SNI-accredited laboratories and LSPro
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Audit readiness and factory inspection facilitation
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Surveillance & certification renewal services
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Indonesian labeling and packaging compliance
✨ Go Local, Stay Global
Your product deserves a place in Indonesia’s dynamic, fast-growing market—let us help you get there. With Biruni Consulting, going local doesn’t mean losing your global edge. It means gaining a strategic partner who knows the system, protects your interests, and keeps your compliance on track.