Obtaining SNI certification is a major milestone for any imported product entering Indonesia. But the responsibility doesn’t end once the certificate is issued. Post-certification obligations ensure that products continue to meet the standards that protect consumers and maintain market trust. For foreign brand owners, managing these obligations remotely can be…

Once a product successfully earns SNI certification, the work doesn’t simply stop there. Compliance is an ongoing commitment — especially for imported goods distributed across Indonesia. Without consistent monitoring, companies may face major risks, including forced withdrawals from the market or even product recalls. Reliable SNI compliance monitoring not only…

SNI Certification Success: Case Examples of Effective Representation Achieving SNI certification in Indonesia can feel overwhelming for foreign brand owners and importers. Regulatory differences, documentation requirements, and communication barriers often slow things down. However, when a certified representative manages the process, compliance becomes significantly smoother and more predictable. Here are…

Cara Memastikan Kepatuhan Regulasi SNI Bagi Importir dan Pemilik Merek Memasarkan produk di Indonesia, terutama produk impor, membutuhkan perhatian khusus terhadap regulasi yang berlaku. Salah satu yang wajib dipenuhi untuk kategori produk tertentu adalah SNI (Standar Nasional Indonesia). Ketidakpatuhan terhadap aturan ini bisa berdampak serius bagi kelancaran distribusi hingga reputasi…

Risiko Penunjukan Perwakilan Resmi yang Tidak Terdaftar Dalam pemasaran produk impor di Indonesia, penunjukan perwakilan resmi adalah bagian penting dari pemenuhan regulasi SNI (Standar Nasional Indonesia). Namun, masih banyak pelaku usaha yang tergoda memilih perwakilan tidak terdaftar karena dianggap lebih cepat atau murah. Padahal, langkah tersebut justru menyimpan banyak risiko.…

Konsekuensi Hukum Jika Produk Impor Tidak Memiliki Perwakilan Resmi Masuknya produk impor ke Indonesia tidak cukup hanya dengan urusan bea cukai atau dokumen pengiriman. Untuk sejumlah kategori produk, pemerintah mewajibkan pemenuhan standar keselamatan melalui sertifikasi SNI. Dan untuk mengurus seluruh perizinan tersebut, harus ada Perwakilan Resmi di Indonesia yang bertanggung…

For imported products entering the Indonesian market, SNI (Indonesian National Standard) certification is often required. The process involves multiple regulatory steps, technical documentation, laboratory testing, and sometimes factory audits. Without local knowledge or presence in Indonesia, this can lead to delays and operational inefficiencies that ultimately increase expenses. Appointing a…

Entering a new market involves not only business strategy but also compliance with local regulations. In Indonesia, certain imported products must comply with mandatory standards, including the Indonesian National Standard (SNI). For foreign manufacturers, navigating this regulatory framework can be challenging without an established presence in the country. This is…

When foreign brands or importers want to distribute their products in Indonesia, obtaining the Indonesian National Standard (SNI) certification is often mandatory. To streamline the process, many companies appoint Authorized Representatives within Indonesia. These representatives act as the official liaison between the brand owner and government authorities responsible for product…

Sertifikasi SNI untuk produk impor merupakan langkah penting sebelum produk dapat beredar di pasar Indonesia. Namun, proses tersebut seringkali memerlukan tahapan teknis yang cukup panjang, mulai dari pemenuhan regulasi hingga pengujian laboratorium. Oleh karena itu, efisiensi waktu menjadi faktor kunci agar pemasaran dan distribusi produk dapat berjalan lebih cepat. Berikut…