For foreign manufacturers, entering Indonesia’s high-growth market can unlock substantial opportunities—but only for those who comply with local standards. A key regulatory requirement is SNI (Standar Nasional Indonesia) certification, which is mandatory for a wide range of products, from electronics and automotive parts to household goods and industrial materials.
However, the path to certification is not just about testing and documentation—it starts with having a legally registered Indonesian representative.
With Biruni Consulting as your trusted local partner, you can fast-track your SNI certification while maintaining full control of your product, brand, and compliance journey.
The Certification Bottleneck: Local Representation
SNI certificates are issued only to Indonesian legal entities. That means your company, as a foreign manufacturer, cannot apply directly. You must appoint a local representative—either:
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A commercial partner (e.g., distributor), or
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A professional independent representative like Biruni Consulting
Without this representative, your certification process can’t even begin—regardless of how prepared your documentation may be.
Why Distributors May Slow You Down
While it may seem convenient to assign this role to a local distributor, doing so may actually create more delays and risks:
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Misaligned priorities between compliance and sales
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Delayed document submissions or testing coordination
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Lack of regulatory experience
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Complications when changing partners or withdrawing representation
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Exposure of sensitive data such as technical files and pricing structures
Accelerate with Biruni: Independent, Experienced, Reliable
Biruni Consulting provides a faster, safer, and more transparent solution through our professional representation services.
We specialize in acting as your Authorized Representative for SNI purposes—handling every step of the certification process efficiently and in full compliance with Indonesian regulations.
Here’s how we accelerate your certification:
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🚀 Fast onboarding: We’re a ready, legally registered Indonesian entity
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📋 Streamlined documentation: We handle submissions, translations, and formatting
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🧪 Testing coordination: We connect directly with approved labs and schedule product testing
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🏢 Audit preparation: We support factory inspections (remote or on-site) with proper planning
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🔁 Renewal and surveillance: We manage all follow-up requirements proactively
Optional Entity Setup for Long-Term Plans
If your long-term strategy involves owning the certification process, Biruni can help you establish a dedicated Indonesian company (PT) that will serve as your internal SNI certificate holder. We manage:
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Legal registration
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Business licensing and tax ID
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Virtual or physical office setup (if required by product category)
This gives you full autonomy while benefiting from our expert guidance.
Why Choose Biruni Consulting?
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🌐 Proven experience serving international clients in Europe, Asia, and North America
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✅ Focused solely on certification and compliance—we are not your distributor or competitor
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🔐 Confidential and legally structured relationships to protect your brand and data
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📈 End-to-end support—from document readiness to post-market obligations
SNI certification is mandatory, but delays are not.
With Biruni Consulting, you gain a fast, structured, and professional pathway into Indonesia’s regulated markets—without unnecessary risks or intermediaries.
Let us be your local legal arm—so you can focus on scaling your product, not navigating bureaucracy.