Entering the Indonesian market is an attractive move for global manufacturers—but one that must be done carefully. Regulatory complexity, mandatory SNI (Standar Nasional Indonesia) certification, and the requirement for a local legal entity or representative mean that market access involves more than just shipping products.
At Biruni Consulting, we guide your business through every stage—from legal entity formation to full SNI certification—while ensuring your brand, intellectual property, and strategic interests remain fully protected.
Compliance Without Compromise
Many foreign companies attempt to simplify SNI certification by relying on local distributors to act as their legal representative. While this might seem efficient, it often exposes your business to serious risks:
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❌ Loss of control over product certifications and approvals
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❌ Difficulty reclaiming certificates if relationships go sour
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❌ Exposure of technical documents, pricing, and IP
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❌ Misalignment of regulatory and business priorities
That’s why Biruni Consulting offers an independent, secure, and strategic alternative—so you stay compliant without losing control.
End-to-End Services Built Around Your Interests
Biruni Consulting is more than just a compliance firm. We are your full-spectrum partner, protecting your business interests through:
1. Legal Entity Setup
We help you establish a dedicated Indonesian company (PT) under your full ownership. This entity is designed to function specifically as:
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A certification-holding vehicle
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A legal liaison with Indonesian regulators
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A future-ready platform for operations, warehousing, or market expansion
Our legal setup includes:
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OSS-RBA registration
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Business license (NIB) and tax ID (NPWP)
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Office and warehouse support (if required)
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Legal document drafting aligned with corporate governance
2. SNI Certification Management
Once your entity is active, we manage the entire SNI certification process:
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Coordination with LSPro
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Submission of translated and legalized technical documents
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Product testing with accredited labs
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Factory audit support and corrective action tracking
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Certificate issuance and surveillance compliance
3. Risk Management & Confidentiality Protocols
Your technical documentation, labeling plans, and pricing data are handled with the utmost confidentiality. Whether we serve as your temporary Official Representative or support your internal team, we always work under strict NDAs and legal safeguards.
Tailored for First-Time and Established Entrants
Whether you’re:
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A new brand exploring market entry, or
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An established OEM looking to bring products under your own name,
Biruni offers flexible pathways. Start lean with our representation model, and scale into your own company when you’re ready—with full continuity of compliance.
Why Work with Biruni?
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💼 Extensive experience in SNI, ISO, BPOM, SDPPI, and local regulatory systems
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📍 Local team with national reach and relationships with LSPro
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🔐 Legally structured processes to protect IP and brand assets
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🧠 Advisory mindset—we don’t just process paperwork, we help you make informed decisions
From legal formation to certification approval, Biruni Consulting gives you more than compliance—we give you security, clarity, and strategic control. With us, your entry into Indonesia will be smart, scalable, and aligned with your global business goals.