Indonesia is a thriving market full of opportunity for global manufacturers. But entering this market isn’t just about demand—it’s about compliance. To sell regulated products legally, foreign brands must meet SNI (Standar Nasional Indonesia) certification requirements and work through a local legal representative.
This can expose your company to unnecessary risk—unless you have the right partner.
With Biruni Consulting, you gain secure, professional, and risk-free market access through trusted representation services designed to protect your brand, your data, and your long-term interests.
The Hidden Risks of Market Entry Without Proper Representation
Foreign companies often rely on local distributors, importers, or resellers to act as their SNI certificate holder. While this may seem convenient, it can introduce major risks:
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❌ Loss of control over the certification process
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❌ Exposure of sensitive technical documentation and IP
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❌ Potential brand misuse or dependency on third-party agendas
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❌ Difficulty switching partners or revoking certification
Your SNI certificate becomes legally tied to someone else—not your company.
Biruni’s Secure Representation Model: Total Compliance, Zero Compromise
At Biruni Consulting, we offer an alternative: independent, professional representation that gives you full compliance with no loss of control.
1. Official SNI Representation Service
We act as your authorized local representative and certificate holder—responsible for:
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Applying for SNI certification through LSPro (certification body)
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Coordinating with Ministry of Industry, and other authorities
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Managing testing, inspections, and document submissions
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Handling post-market surveillance and renewals
And we do this without interfering with your commercial operations, distributor relationships, or pricing strategies.
🔹 2. Secure Entity Setup (Optional Upgrade)
For brands that prefer full control, we can also help establish a dedicated Indonesian company under your ownership—structured to hold SNI certificates, manage legal compliance, and scale operations over time.
This model gives you:
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Internal control over certification and compliance
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Data protection through your own legal vehicle
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A future-proof base for broader business development in Indonesia
Our Representation Includes:
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Translation and submission of technical documents
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Lab testing and factory audit coordination
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Regulatory updates and compliance monitoring
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Certificate renewals and re-certification assistance
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Full confidentiality with optional NDAs and legal safeguards
Why Global Brands Trust Biruni
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🌍 Experience across multiple industries including electronics, automotive, and consumer goods
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🛡️ Strict data security and document confidentiality
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🧩 Flexible models: start with Biruni as OR, scale into your own entity later
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🧾 Trusted by clients from Asia, Europe, and North America
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🏛️ Strong network with LSPro, and Indonesian regulators
We don’t just help you get certified—we help you enter Indonesia safely, strategically, and on your own terms.
SNI compliance is mandatory—but losing control of your certification isn’t. With Biruni’s Representation Services, you get all the benefits of regulatory access—without the risks of local dependency or brand exposure.
Go to market with full compliance and complete confidence.